While reading the reviews of Golden Globes coverage in the NY Times, came across this:The Academy has its work cut out for it. Russell Crowe, the one certified mega-star who seemed like he might be in play, made polite, respectful appearances and then was gone. Jonathan Rhys-Meyers won – “I feel like myself tonight, but somehow slightly elevated,” he told the Bagger — not for his indelible, well-mannered cad in “Match Point,” but for his role as Elvis in a teleplay. He may be deeply handsome and have nothing but future in front of him, but he is not going to open a movie or a boost an Oscar telecast. Even Philip Seymour Hoffman, whose Capote caps a run of acting triumphs, is not going to have many people planning for Oscar night to see his victory lap. Small movies, burgeoning stars, serious themes, all good things for the future of the industry, create a near-term marketing problem for the Academy.
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